Online and offline receipting

Did you know that up to 25% of donors give another gift just for getting a Thank You receipt? Here are some things to keep in mind when evaluating your receipting processes.

  • Timely receipting: it’s important, but does the channel it’s delivered in matter? Let your donors tell you which channel they prefer. Our 2010 Heart of the Donor™research shows that donor response channel can differ from how they want to be communicated to. Up to 40% of online donors can switch to mail (the inverse is not true). So keep mailing your online donors a paper Thank You receipt until they tell you otherwise!
  • Go green: direct your donors to give online every chance you get. Offline mailings can be one of the most significant contributors to online giving traffic.
  • Don’t forget the envelope: including a reply envelope with your receipts can boost response rate by up to 10%!
  • Take advantage of the opportunity: receipts (both mail and email) get opened more than any other communication you send donors. Use this opportunity in email to promote your social networks or highlight your newest video. For the mail, this can be a great time to include a buckslip featuring your latest donation drive, event, or other relevant activities.
  • Keep it fresh: whether you’re receipting online or offline, it’s a good idea to evaluate adjusting the copy on a monthly basis to keep it appropriate, relevant, and timely. 

Receipt quickly and often. In the end your donors will thank you, and so will your budget!