Getting to the heart of the donor

Russ Reid’s Heart of the Donor™ study did more than break new ground. Some say it changed the face of fundraising. Download our landmark study for invaluable insight into donor motivation and behavior for the 21st century.

Our study highlights several areas of exploration, questioning:

  • Who gives to nonprofits and who does not?
  • What channels are donors using to make their gifts?
  • What helps a nonprofit become a favorite?
  • What do donors want and expect from the organizations
    they support?

Heart of the Donor Thumb
You’d be surprised at the results…

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