Direct Mail Campaign

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Putting programs first.

Russ Reid has worked with KCET, the nation’s largest independent public television station, since 2009. But when KCET made the bold move to leave PBS, they needed to raise funds fast by strongly communicating something they had previously not really featured—their programs.

By inspiring donors to support their favorite leading TV shows, more than KCET itself, Russ Reid was able to raise response and empower their new positioning that KCET is the place where the story really gets good.