In-banner Games

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Putting a little fun in saving lives.

To re-target potential sponsors who left certain areas of the World Vision site without acting, Russ Reid created a series of banner and landing page concepts to highlight the benefits of sponsoring a child in two categories: Medical and Hunger.

The Russ Reid team brought its “A Game” to the project, creating a series of in-banner games. Within each of these banners, users were enticed to play a video game—using their mouse to drop food into hunger-prone regions or protect children from attacking mosquitos—before asking them to help for real through sponsorship.