Digital Case Studies
Client: Phoenix Rescue Mission
Component: Digital Marketing Campaign

Phoenix Rescue Mission – Digital Marketing Campaign

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Phoenix Rescue Mission: Digital marketing campaign increases holiday giving revenue by 63%

The challenge

Phoenix Rescue Mission had a common problem: the organization’s website just wasn’t working hard enough to drive engagement and donations. To meet its goals, they needed an uncommon solution: an effective, inexpensive, brand-aligned website that would maximize online giving while integrating seamlessly with their overall marketing strategy.

Russ Reid solution

Russ Reid worked with Phoenix Rescue Mission to launch a new site in less than 4 months. The overarching goal was that users coming to the site to learn, engage or give would promptly find easy-to-use, compelling options, ensuring an excellent experience for them, and a strong return on investment for Phoenix Rescue Mission.

Along with the site redesign, Russ Reid deployed a paid search and display marketing campaign to drive traffic to the site. Social media tools, news updates and a blog were established to help the Mission engage the com­munity in their cause, and of course to drive more traffic.

A content management system was set up that allowed Phoenix Rescue Mission the flexibility to update and adjust content without involving a third party. Additionally, by connecting the site to Google Analytics, metrics and reporting would be readily available in real time.


  • December online year-over-year holiday giving increased by 63%
  • Year-over-year online donations increased 67% in the month of December
  • Average gift was $185

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