Giving donors the thanks they deserve.
Along with encouraging donors to give generous donations, Russ Reid realizes the importance of thanking those donors and acknowledging their gifts. Donors love to be recognized and a small percentage will even give a second, third or even fourth gift when thanked.
This email was created as an acknowledgement for giving to the Operation Smile 2011 Holiday Catalog. With strong emphasis on appreciation, it contained a link for the donor to click through to watch a short video and a strong call to action for those who would like to give again.