A new site. Great results. In no time at all.
Phoenix Rescue Mission had a common problem: the organization’s website just wasn’t working hard enough to drive engagement and donations. To meet its goals, Phoenix Rescue Mission needed an ambitious solution: an effective, inexpensive, brand-aligned website that would maximize online giving while meshing with other media and fundraising efforts. And they needed it to launch in just a few months.
Russ Reid worked with Phoenix Rescue Mission to launch this new site in less than 4 months. To achieve this outcome, Russ Reid created an information architecture predicated on web design best practices, custom-fit to the unique needs of a nonprofit organization. We set up a content management system that allowed Phoenix Rescue Mission the flexibility to update and adjust content without involving a third party. By connecting the site to Google Analytics, metrics and reporting would be readily available in real time.