Helping promote Canada’s most meaningful gifts.
With an increase in charitable giving catalogs in the Canadian market, World Vision Canada needed its version to stand out with strong positioning that would set it apart in the eyes of prospects and donors.
Russ Reid worked with World Vision Canada to develop a new platform: promoting the organization’s services and offerings as some of Canada’s most meaningful gifts. The festive catalogue brings together best practices in the retail catalogue industry with proven fundraising techniques to raise more funds during the holidays and beyond. And ultimately change more lives around the world.