When good ideas take flight.
Some direct mail efforts simply take off and soar. This flight-themed back-to-school package created by Russ Reid on behalf of World Vision included an involvement device–a paper airplane that sponsors could send to their sponsored children.
This single appeal achieved an ROI of 7.5:1, won an Echo Award and was proclaimed “Package of the Year” in Fundraising Success magazine because of its success in inspiring both donor and child. Gold Awards judge Paul Bobnak called the package “well executed from start to finish.”