Putting a new spin on the Operation Smile story.
Russ Reid and Operation Smile have collaborated for years to cultivate and gain the trust and attention of supporters and donors around the world–placing great importance on second gift conversion and long term donor value. Operation Smile’s mission doesn’t lack in impact–the stories of the children they help through surgery are both powerful and heart wrenching. The challenge is to tell the Operation Smile story in new ways that will inspire donors to help again.
With a solid creative approach, this appeal does just that. In a visually compelling way, it clearly demonstrates how the gifts of donors are needed to help fully stock the operating rooms that make Operation Smile’s life-changing surgeries a reality. The combination of approach and offer turned this mailer into a high-valued, high-performance appeal.