Food For The Poor
The Least of These (video clip)

Long-form show builds a base of sustainers.

Every day, Food For The Poor saves lives of vulnerable children and their families in the Caribbean and Latin America. These children are often malnourished, living in poor conditions without access to clean water. Many fall sick to various diseases and can’t afford the food and medicine they need to get better. In order to continue providing food, water, and medicine to children in poverty, Food For The Poor needed to build a base of monthly givers whose committment to the organization could help them achieve their goals.

Knowing that emotion leads to action, our strategy was to develop a one-hour TV show featuring the day-to-day struggles of these children and their families, motivating donors to become Angels of the Poor. This video clip in particular focuses on the story of Juan and Maria.

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