Alan B. Hall Named CEO of Russ Reid


Alan B. Hall has been named CEO of Russ Reid, the largest direct response marketing agency helping nonprofit organizations grow.

Hall began his marketing career with Russ Reid in 1990. He went on to join McCann Relationship Marketing in 1997, Team One Advertising in 1999 as Director of Relationship Marketing, and later served as SVP, Account Management at Brierley & Partners. Hall rejoined Russ Reid in 2002, serving in various roles as head of business development, director of client services and Executive Vice President. He was promoted to President in August 2012.

The announcement was made by Tom Harrison, chair of Russ Reid and chair of Omnicom’s Nonprofit Group of agencies. “Alan is a strong leader. He inspires confidence in our clients and our staff, and I look forward to working alongside him in his new role as we continue to grow our people, our clients and our agency,” said Harrison.

“All of us at Russ Reid have the privilege of working for causes we believe in to help make the world a better place,” said Hall. “What a privilege it is to apply strategic marketing to help our clients feed starving families, help cure children battling cancer, honor our wounded veterans and respond to natural disasters.”

About Russ Reid

Russ Reid provides services in digital fundraising, direct response television, and direct mail to help nonprofit organizations grow. Russ Reid is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.