The Saturday Night Live Skit? Yeah, we laughed too

But seriously, folks…

They laughed when SNL satirized charity commercials. And so did we. The “39 cents” skit last Saturday was laugh-out-loud hilarious. Our colleagues at nonprofits—including those who rely on TV spots to bring in generous monthly donors—also took the skewering with good humor.

If imitation is the sincerest form of flattery, then getting parodied by SNL is a sign you’ve truly made it.

But let’s also celebrate the success that really matters. Charity commercials are one of the most effective ways to move people’s hearts. They’ve motivated hundreds of thousands of donors to make ongoing monthly gifts. And those committed donors—the backbone of so many great nonprofits—have helped find cures for childhood cancers, feed hungry families, rescue abused animals, save kids from poverty, provide care for injured veterans and surgeries for children with clefts, and so much more.

Alan Hall
CEO, Russ Reid