Fundraising trends to watch for in 2015

Keeping an eye on trends in nonprofit fundraising keeps us poised for success

By Tom Harrison, Chairman of Russ Reid

I’m not big on following fads. They’re too often just a flash in the pan.

But keeping an eye on trends can keep us alert to opportunities and challenges we may be smart to address in our fundraising programs. In a new Fundraising Success Magazine article, I wrote about six trends that are worth tracking in 2015 including: the ethics of fundraising, impacting government policy, non-negotiable multi-channel marketing, growing optimism on the economy, brand and social media campaigns with fundraising impact, and ‘Ice Bucket Challenge’ imitations.

What do you think? Are there other trends you believe need to be on our radar? Tweet @RussReidAgency and I’ll respond to your thoughts. 

Read the full post Looking Ahead to 2015 And Beyond on Fundraising Success Magazine online.