Veteran Nonprofit Executive to lead strategic marketing initiatives for food bank clients and contribute to Agency’s overall new business development efforts
PASADENA – January 28, 2015 – Russ Reid, the nation’s leading direct response agency for nonprofits announced today that veteran fundraiser and nonprofit executive Karen C. Erren has joined the company as Account Director. In her new senior position, Erren will lead strategic marketing initiatives for a key group of Food Banks across the U.S. and play a vital role in Russ Reid’s new business development and acquisition efforts.
Erren, who has extensive experience in organizational leadership, strategic planning, marketing and development–including major gifts, capital campaigns, grant seeking, and direct response fundraising, joins Russ Reid from City Rescue Mission in Jacksonville, FL where she served as Director of Development.
“Karen is a talented, accomplished nonprofit executive, and we’re excited to have someone of her caliber and experience on the Russ Reid team,” said Andrew Olsen, CFRE and Vice President, Client Services for Russ Reid. “As a former client of Russ Reid at both the City Rescue Mission and Arkansas Food Bank, she clearly set herself apart as a vision-driven leader and key partner. We look forward to the value she’ll bring to our Food Bank partners across the U.S.”
Prior to City Rescue Mission, Erren held senior positions as Executive Director at Ronald McDonald House Charities in Arkansas, and Direct of Development at Arkansas Food Bank. A native of Little Rock, AR she is a graduate of Stephens College with a B.S. degree in Communications. She was a finalist for Arkansas Business 2014 Nonprofit Executive of the Year.
“Russ Reid lead the industry in so many ways right now. From data and analytics to digital, to multi-channel integration — they’re at the forefront,” said Erren. “It’s an exciting time to become part of this agency, and I’m thrilled to be using my skills and background to add value to the important work our Food Bank partners are doing.”