Food Bank of Contra Costa & Solano – Challenge grant

Food Bank exceeds match goal raising more than $300,000

The challenge

The Food Bank of Contra Costa & Solano (FBCCS) received a $100,000 challenge grant in 2014 to increase their capacity to distribute more fresh produce. This presented the Food Bank with an opportunity to generate $200,000 to improve the nutritional value of the food they distribute to hungry children, families, and seniors across their service area.

The Food Bank wanted to maximize the impact of this challenge grant, and asked Russ Reid to partner with them to create a custom direct response campaign focused on this fresh produce challenge.

Russ Reid solution

Supplementing the Food Bank’s internal major gift effort in support of the challenge grant, Russ Reid’s Strategy & Creative teams quickly developed a fully customized, integrated direct response campaign to engage FBCCS’ donor base in this matching opportunity.

This campaign included strong calls to action, a focus on the matching challenge, and key information highlighting the importance of providing fresh fruits and vegetables to people in need throughout Contra Costa & Solano Counties.


FBCCS’ direct response campaign generated over $90,000 (at a 24% higher ROI than expected) in support of the fresh produce matching grant opportunity, and helped the Food Bank exceed their match goal: raising a total of more than $300,000 to provide highly nutritious food to people in need across their community.

To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.