Food Bank of Contra Costa & Solano – Fall SEM & Display Campaign

SEM and online display campaign acquires $345 average gift size

The challenge

The Food Bank of Contra Costa & Solano (FBCCS) sought to expand their online marketing efforts beyond brand‐focused display advertising and social media campaigns. They were looking to significantly increase online revenue while minimizing financial risk.

Russ Reid solution

Russ Reid recommended, designed and executed an integrated digital campaign during the November through December 2014 time period, focused on acquiring new, high‐value donors and maximizing revenue from current and lapsed donors.

The solution consisted of Search Engine Marketing placed on Google and Bing/Yahoo, brand‐ integrated online display (banner) ads, a banner ad retargeting campaign, and a small Facebook ad campaign.

Outcome

During the months of November and December of 2014, FBCCS’ SEM/Display campaign raised over $95,000, at an 8:1 ROI, and brought new donors onto their file at a staggering $345 average gift! 


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.