Russ Reid names Liju Mathew as Senior Account Executive

Experienced development professional to support strategic marketing initiatives for food bank clients across U.S.

LijuPASADENA – April 11, 2016 — Russ Reid, the nation’s leading direct response agency for nonprofits announced today that experienced fundraiser Liju Mathew has joined the company as Senior Account Executive. In his new position under Director Jason Alloy, Mathew will provide vision and support for the strategic marketing initiatives for a group of food banks across the country. His passion for fundraising and fighting hunger along with his skillset make his position at Russ Reid a natural fit.

Mathew specialized for more than 10 years in creating and growing Annual Giving programs at nonprofit organizations across his home state of Texas.  His experience includes managing a broad variety of fundraising programs including telephone, digital and direct mail campaigns. In one of his previous roles he guided the annual giving program of the Houston Food Bank, the nation’s largest food bank.

A native of Houston, he is a graduate of Stephen F. Austin State University with a B.A. in Journalism Communications with an emphasis in PR and Advertising. Mathew has served as a speaker at fundraising classes at The University of Houston and Rice University, and has had articles published on development websites like

“I am honored to be a part of the Russ Reid family,” said Mathew. “I’ve known for years that Russ Reid is truly a trailblazer in this nonprofit marketing world— a uniquely qualified partner to provide clients with innovative strategies and reliable analytics. I’m delighted to have the opportunity to use my knowledge and experience to advance the mission of food banks across the country.”