Russ Reid names Jay Sherer as Account Director

Experienced marketing director brings wealth of business and leadership experience to Russ Reid as new Account Director for U.S. rescue mission partners.

Jay_ShererPASADENA – April 25, 2016 – Russ Reid, the nation’s leading direct response agency for nonprofits announces the appointment of nonprofit leader and veteran marketer, Jay Sherer, as Account Director. In his new senior position, Sherer will lead strategic marketing initiatives for a key group of Rescue Missions across the U.S. and play a vital role in Russ Reid’s new business development efforts.

Sherer, who has a diverse background in nonprofit fundraising, technology startups, marketing leadership, and growth-focused change initiatives, joins Russ Reid from Wayfare Labs (a nonprofit startup incubator) where he served as Director of Marketing.

“Jay has a background in helping organizations adapt and grow, which is critical in our industry. We’re excited to add his skill set to our team at Russ Reid, because it will have a direct and lasting impact on the organizations we serve,” said Andrew Olsen, CFRE and Vice President, Client Services for Russ Reid.

Prior to Wayfare Labs, Sherer held senior positions as Director of Marketing at Evangelical Christian Credit Union (ECCU) in California, VP of Marketing at Hello Agent, and served numerous nonprofits and tech startup clients as their fractional CMO. A native of Southern California, he is a double graduate of Azusa Pacific University with an MBA and a B.S. in Marketing.

“Russ Reid has a heart for serving,” said Sherer. “The marketplace is dynamic and changing rapidly. Russ Reid has the opportunity and talent to make a lasting impact on the world by serving Missions in a way that others can’t replicate. I’m excited to be a part of that.”