Proof Positive:
Work that works
How’s the thinking? What’s the creative like? Does it get the job done?
Here are just a few of our success stories. And how we made them happen. If you’ve got a specific issue you don’t see represented, contact us. With over four decades of fundraising leadership, we’ve created winning approaches for all kinds of challenges. Maybe one a lot like yours.
Of course, that’s just the jumping-off point. The real answers we’ll find together.
proof positive #1: Gift Catalogue
An uplifting new offer approach expands the donor base and brings unprecedented revenues
Opportunity
World Vision Canada—known for child sponsorship and emergency relief efforts in the fight against poverty worldwide—wanted to target new prospects and engage current donors in new ways.
Approach
The World Vision Canada Gift Catalogue was launched in 2001 as the perfect way for donors to make their holidays truly meaningful, touch the hearts of loved ones, and bring lasting change to children and families in need. It quickly became clear that this was a great way to not only engage individuals, but also groups such as churches, schools and corporations. With each year came new learnings, and our strategy evolved accordingly.
The catalogue’s festive holiday cover incorporates best practices in logo, slap-dot highlighting, URL and phone number optimization. “Square-inch analysis” (squinch) is used to ensure maximum effectiveness of product spreads throughout. The book serves as the centerpiece of a broad integrated campaign that includes French and Chinese versions, space ads, media inserts, emails and group giving kits segmented for schools, churches and businesses.
Results
As of 2007, the World Vision Canada Gift Catalogue has:
• Become the number-one charity catalogue in Canada
• Brought in $17.6 million last year alone, making it one of the single largest revenue generator in the organization’s history
• Acquired 1,944 child sponsors, representing an additional $3 million in long-term income