Webinars

Join us for a series of stimulating webinars on a wide variety of subjects essential to your success in fundraising. Each one-hour chat with one of our Russ Reid experts will give you tips, techniques and a fresh perspective on some of today’s biggest challenges.

 

 

original air date: November 04 2009 00:00 PST

How to Master Monthly Giving

Want income you can count on? Monthly giving makes it happen.

Presented by

Lois Ephraim,

Vice President, Creative Director

With more than 20 years of direct marketing experience in print and television, Lois has created winning campaigns for many of the nation’s leading nonprofits.

Since joining Russ Reid in 2001, Lois has traveled extensively--both domestically and internationally--to experience the work of our clients firsthand. This has allowed her to identify the compelling stories and programmatic elements that move donors to action, and provide clients with strategically sound message development.

Lois’ work has been honored with numerous ECHO, Caples, Pioneer and Telly awards.

 

Lois will be joined by:

Leslie Karp

Manager, Monthly Giving Program, Defenders of Wildlife

Leslie Karp brings many years of experience and a unique blend of data management and creative strategy to non-profit fundraising. For the past three years, Leslie has led successful fundraising programs for Defenders of Wildlife and has helped their monthly giving program grow by more than 35% in active donors and more than 32% in revenue.