Category Archives: Case Studies

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Atlanta Community Food Bank – 5 x email revenue

Atlanta Community Food Bank improves fall email revenue by 22% YoY; achieves 5x revenue growth with a replacement three-send series

The challengeACFB giving tuesday 2015

Reassess seasonal and per-send email plans for Atlanta Community Food Bank (ACFB) to identify strategic, creative, and messaging improvements with an aim to increase campaign revenue YoY.

ACFB’s fall email plans traditionally include a Thanksgiving series, a Gift Catalog series, and Year-End fundraising emails. In reviewing fall 2014 email performance in preparation for fall 2015, Russ Reid partnered with ACFB to improve ACFB’s seasonal email revenue and specifically in early December.

Russ Reid solution

Strategic improvements to ACFB’s fall 2015 email plan included (with individual assessment per email send):

  • Improved creative and copy to highlight the offers with clarity
  • Emphasis placed on localization of stories and photos where appropriate
  • Call-to-action labels updated
  • Emphasis on appeal “urgency” when influential

The most significant of strategic improvements to the fall 2015 email plan was a complete replacement of 2014’s three-send Gift Catalog series to a #GivingTuesday email campaign leveraging the three sends on key dates Black Friday, Cyber Monday, and #GivingTuesday. Based on 2014 Fall Gift Catalog email performance, this recommendation was twofold: 1) An aim for exponentially greater income from this three-send series deployed after Thanksgiving, and 2) the advantage of #GivingTuesday fundraising via email as Russ Reid has experienced with other partners.

Russ Reid delivered:

  • Email strategy from start to execution for this new replacement series
  • #GivingTuesday consultation and encouragement for a matching gift
  • Email assets for ACFB deployment

Objectives for this three-send #GivingTuesday series included:

  • Improve email performance metrics
  • Improve email revenue from 2014’s three-send Gift Catalog series ($7,050)
  • An overall campaign goal of $30,000 (plus a $30,000 matching gift from Medlytix) to provide 120,000 meals for hungry Georgians

Outcome

ACFB raised $137,676 in email revenue in fall 2015 – an increase of $24,918 from fall 2014.

The three-send (five-day) #GivingTuesday campaign raised $35,361 (revenue sourced from email only) – achieving extraordinary growth over 2014’s Gift Catalog email series:

  • Raised 5x the revenue of 2014’s Gift Catalog email series
  • Improved email open rate from 12.83% to 16.45%
  • Improved number of email actions taken from 72 to 227, improving the action rate from 0.05% to 0.18%
  • $126,933 in total #GivingTuesday campaign revenue

Fall 2015’s total email revenue alone provided 550,704 meals to feed hungry Georgians – nearly 100,000 more meals than raised from fall 2014 emails.

Russ Reid continues to evaluate ACFB’s seasonal and per-send email plans and have achieved even greater revenue improvements in spring 2016.

ACFB-email case study


For additional information on this campaign or how Russ Reid can help your nonprofit grow beyond, contact Andrew Olsen (CFRE, Vice President).

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Greater Boston Food Bank – #GivingTuesday 2015

The Greater Boston Food Bank #GivingTuesday campaign raises $85,750 at a 10:1 ROI

BOSTON-GT2015 case study

The challenge

In 2014, The Greater Boston Food Bank (GBFB) looked to Russ Reid to help them strategize and deploy their first #GivingTuesday campaign resulting in more than $50,750 raised (not including a $20,000 match and starting with a $15,000 goal). Building on the extraordinary success of 2014, GBFB and Russ Reid together again collaborated for a refreshed #GivingTuesday campaign in 2015. Second year campaign goals included:

  • Fundraise the full match amount of $25,000 for a $50,000 total campaign goal
  • Leverage an integrated digital approach to acquire donor interest and revenue
  • Deploy social media as a key channel for campaign engagement ultimately influencing giving

Russ Reid solution

Learning from 2014 #GivingTuesday campaign efforts, a 2015 campaign was deployed on the popular holiday shopping weekend from Black Friday through Cyber Monday and culminating on #GivingTuesday. Russ Reid’s now proven #GivingTuesday multi-channel digital campaign strategy aimed to maximize GBFB’s holiday fundraising, acquiring significant return early and boosting the Food Bank’s ability to fundraise all December long. In 2015, Russ Reid also expanded social advertising to include Facebook custom audience targeting.

Russ Reid delivered:

  • Consultation and strategic guidance including offer development and social media content planning
  • Social advertising for content amplification and Page growth (Facebook placement; Facebook custom audience targeting using GBFB donor lists and lookalike modeling)
  • Custom three e-appeal series including all email components
  • Web images for promotional use in social media, and integration with homepage and giving page to create a complete user experience
  • Unique offer positioning

Outcome

With a matching gift of $25,000, in 2015 the low cost, five-day #GivingTuesday campaign exceeded 2014’s $70,750 extraordinary fundraising total raising $85,770 to provide healthy and nutritious meals for 257,310 hungry people in eastern Massachusetts. The YoY increase was a matching gift $5,000 greater than the previous year + $10,000 more raised. GBFB’s total online revenue in the five-day campaign period was nearly $105,000[1]. Having achieved an ROI of 8.4 in 2014, 2015’s campaign ROI was 10.1.

The $25,000 matching gift was again uniquely positioned to ask donors to match the generous donation of 75,000 meals to provide an additional 75,000 meals for hungry families. Donors directly responded to campaign efforts with more than $60,770 in online donations to provide an additional 182,310 meals above and beyond the match gift.

Social media successfully and effectively achieved goals of growing brand presence and campaign awareness, driving interest in the campaign and traffic to the donation page. Social media achievements include:

  • 1,078 new Facebook page likes
  • 1,782 paid post engagements
  • 5,925 people taking action directly from paid posts
  • More than 34,430 people reached with paid ads
  • 3,181 visits to the donation page driven directly from paid ads
  • Custom audience targeting reached 11,500 users, acquired 55 post engagements, and drove 195 visits to the donation page

Campaign e-appeals raised more than $44,000 of the campaign total with email 3 responsible for 58% of email revenue.

Ahead of the 2015 campaign, Russ Reid recognized GBFB with a 2014 Outstanding Partnership Award for their success in expanding online fundraising—particularly through social media engagement, and continuing to innovate amongst food banks and nonprofits in the digital fundraising space.

[1] #GivingTuesday attributed revenue was sourced from email, social media and the match gift.


For additional information on this campaign or how Russ Reid can help your nonprofit grow beyond, contact Andrew Olsen (CFRE, Vice President).

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Los Angeles Mission – Social media engagement

Los Angeles Mission social media achieves an all time, ever captured and reported, performance high during Thanksgiving 2015—a 422% increase YoY

The challenge

As part of Russ Reid’s ongoing strategic social media work with Los Angeles Mission that aims to continually create a distinct social brand and clearly demonstrate the Mission’s values online, we look to each of the Mission’s four annual events as opportunities to, in real-time, showcase the life-transforming work of the Mission through the power of social media. Our social media performance during these annual events is indicative of how strong or weak our daily social media strategy is. Los Angeles Mission’s highly anticipated event of the year is the #SkidRowThanksgiving street event and meal held annually the day before Thanksgiving.

#SkidRowThanksgiving 2014 social media achievements include:

  • 3,643 total social media engagements[1]
  • 1,604 engagements on 36 Facebook posts by the Mission
  • 91 mentions, RT’s and likes on 39 tweets by @theLAmission
  • 1,948 engagements on 33 Instagrams by @theLAmission

[1] Total social media engagements directly on Los Angeles Mission posts on November 26, 2014 (does not include engagements with retweeted or shared posts, does not include engagements on mentions)

Russ Reid solution

Building from successful social media strategy based on seasonal reporting and key learnings from the seven most recent Mission street events, Russ Reid deployed an event strategy for Los Angeles Mission’s #SkidRowThanksgiving meal leveraging the ‘day of’ event experience online. The strategy has two key objectives:

  1. Position the Mission as the event host revealing preparations and behind the scenes looks into all and who that is involved: Hourly posts with event hashtag;
  2. Tell the story of the event through the experience of event guests, friends and neighbors of the Mission’s on Skid Row.

Key to the strategy is a well-rounded view of the event in posts (street, kitchen, event stations, at the tables, etc.) with a particular focus on sharing first-person accounts and testimonials from personally interacting with guests. Russ Reid to act as sole social media producer and publisher.

Outcome

The one day street event #SkidRowThanksgiving 2015 achieved 10,784 total social media engagements gained by Los Angeles Mission posts alone—a 422% increase from the 2014 Thanksgiving event making it the most successful social media event for the Mission to date. LAM - SM - case study

  • 6,384 engagements on 36 Facebook posts by the Mission—notably a 398% increase in engagement on the same number of posts as 2014
  • 1,016 mentions, RT’s and likes on 69 tweets by @theLAmission—an average of 14.72 engagements per tweet (compared to 2014’s 2.33 engagements per tweet)
  • 3,384 engagements on 51 Instagrams by @theLAmission—an average of 66.35 engagements per post (compared to 2014’s 59 engagements per post)

The immense contribution of #SkidRowThanksgiving 2015’s social media numbers—and with the month’s already great performance—resulted in November as an all time, ever captured and reported high in social media of the following: Performance and exposure on Facebook by impressions and reach, highest ever new Page Likes and Twitter followers gained in a single month, as well as engagement highs on Facebook, Twitter, Instagram and Pinterest.

These results are credited to: 1) An improved event strategy YoY as learnings have been gained about the right messages and posts for the audience, and 2) Investment in a strategic and focused social media effort all year round that aims to acquire, engage and truly understand its audience with the ultimate objective to deliver messages that are appealing, attractive, and actionable.

To build on this success, Russ Reid is considering expansion opportunities for Los Angeles Mission’s social media event coverage including pre-event celebrity engagement. As well, this event and others in 2015 will be evaluated with Russ Reid’s 2016 proposed strategic direction for the Mission.


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

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Second Harvest Heartland – Cultivation mailings improved response

Maximizing income via renewal

The challenge

Second Harvest Heartland had been producing their cultivation pieces with a local creative agency. Their appeals generated high average gift amounts, but they struggled to improve upon their low response rates. So how did we improve the percent response and return on investment of their cultivation mailings?

Russ Reid solution

We conducted a split test against Second Harvest Heartland’s control cultivation strategy in September 2012 to effectively measure performance head to head.

We applied a custom segmentation strategy based on each donor’s recency, frequency and monetary gift history to maximize both response rate and average gift, and customized the ask strategy based on each donor’s unique giving behavior.

A simple yet eye‐catching 4” x 8” package featured a brightly‐colored envelope and Thanksgiving graphics. The copy was short and briefly explained how the donor’s gift would touch lives within their community over the Thanksgiving season.

SHH edm case study

Outcome

As a result, the percent response for the test package was more than double that of the control mailing. The revenue per mailing was over 50% higher and the return on investment was nearly three times higher than that of the control. Additionally, the return on investment was nearly three times higher than that of the control mailing.

In the end, after a back‐test in April 2013 to validate the results, Second Harvest Heartland decided to partner with Russ Reid to produce their cultivation mailings moving forward.


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.

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Second Harvest Heartland – Multi-touch for middle & major donors

Year-over-year growth achieved in identifying strategies for improvement

The challenge

Second Harvest Heartland asked us to help them cultivate their middle and major donors. We advised them that a limited‐time campaign, using a specially crafted series of communications, focused on an extraordinary goal inspires action. SHH identified their Share Fresh produce capture program as an innovative and high potential program that could inspire donors to invest in SHH in time for the harvest season. Their goal was to raise $250,000 to capture an additional 1.2 million pounds of produce and provide more than 900,000 meals to hungry neighbors for summer 2014. Such a big goal demanded a big idea.

Russ Reid solution

We created a multi‐touch, integrated middle and major donor campaign focused on conveying the urgency and reality of the problem in the region:

  1. Main Mail Package: The eye‐catching 9” x 12” package featured a highly branded, brightly‐colored green outer envelope that enclosed a personalized prospectus on the program, a lift note that shared the story of a program recipient and produce box tags for the donor to sign and return to SHH to further their involvement.
  2. Follow‐up Mail Package: The complementary package served to remind the donor of the campaign deadline. We incorporated similar campaign imagery and elements, such as a second lift note, to effectively integrate this mailing with the main package.

SHH - multitouch

  1. Phone Outreach: Two weeks after donors received the main mail package and during the week they received the follow‐up mailing, they also received a phone call from Second Harvest Heartland’s phone outreach partner, Aria Communications, inviting them to give to the campaign. This additional touch point bridged both mailings with a personal reminder that encouraged donors again to contribute to the campaign goal.
  2. Email: We designed a three part email series, each fully integrated with the print creative, to be strategically delivered to donors during the campaign timeframe:
    • Email #1 introduced the campaign concept to donors within the digital space two weeks after the main mail package was delivered, as phone calls were underway and when the follow‐up package arrived in homes.
    • Email #2 was delivered to donors on May 15 as the final reminder of the campaign deadline.
    • Email #3 thanked those donors who gave to the campaign for their generosity and reported that, with their help, the goal had been met.

SHH email

Within each touch point, the messaging localized the issue through use of market‐specific need‐ based statistics and highlighted the stories of families who have been helped by the Share Fresh program. Additionally, the offer strategy leveraged the generosity of a group of donors who agreed to match the first $50,000 received by May 15. With this in mind, we centered the offer around the May 15 deadline, reiterating the urgent need for assistance, while simultaneously emphasizing the donor’s multiplied impact. The offer:

Your gift by May 15 will double in impact to help Second Harvest Heartland capture an additional 1.2 million pounds of farm fresh produce for hungry seniors, children and families right here in our community.

Together, the messaging and offer inspired donors to act quickly and effectively communicated that neighbors are hungry and going without because there is un‐harvested food going to waste in the fields.

The campaign also invited donors to contact their Personal Relationship Manager for more information about the program. This engagement strategy gave SHH’s PRMs something to talk about that a good number of donors found new and exciting.

Finally, to cost‐effectively ensure that the campaign spoke to the right audience, we applied a custom segmentation strategy based on each donor’s recency, frequency and monetary gift history to maximize both response rate and average gift. In partnership with Target Analytics, we then incorporated this segmentation methodology with major gift likelihood scores that allowed us to further refine the audience. Lastly, we complemented the campaign audience selection with a tailored ask strategy based on each donor’s unique giving behavior, wealth indicators and target annual gift ranges.

Outcome

Within the first 15 days, the campaign generated over 20% of Second Harvest Heartland’s net revenue goal, an incredibly strong start to the campaign considering that these initial results are solely attributable to the first touch point – the main mail package.

With all campaign elements working together in the market, Second Harvest Heartland surpassed their net revenue goal of $250,000 after only 75 days with gifts still coming through the door!

Undoubtedly, the multi‐touch, integrated campaign worked. It strengthened Second Harvest Heartland’s relationship with their most valuable donors, raised $250,000 to expand the Share Fresh program, and most importantly helped provide 900,000 meals for hungry families this year.


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.

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Philabundance – Monthly donor pop-up

Monthly donor pop-up expects to receive $135,000 in revenue over next five years

The challenge

Philabundance was determined to grow their monthly donor program. Strategically focused on increasing the number of supporters, they came to us for a recommendation. We developed the monthly donor pop‐up as their first foray.

Russ Reid solution

To help ensure the success of the pop‐up, the following methodology was key:

  1. Reach the donor at the optimal time
  2. Make it easy to convert from a one‐time giver to monthly giver
  3. Reinforce the additional impact that becoming a monthly donor can make
  4. Utilize an appropriate donation ask

Philabundance case study

Who is the perfect monthly donor candidate? In this case, a web user that has just clicked “Submit” to give a gift. By setting the pop‐up to appear immediately following a one‐time gift submission, we were able to speak to the donor at just the right time. How easy did we make it for the donor? A single‐click could change their support from a one‐time gift to recurring monthly.

The question “Want to make a bigger impact?” followed by the highlighted impact statement “$25 will provide 50 meals every month”, clearly communicated the opportunity to the donor to make their gift go further and be recognized member of the monthly giving program.

In order to further encourage monthly gift conversions, we developed an algorithm that automatically customized the monthly gift ask to correspond with the donor’s original gift amount. For example, a donor who submitted a $20.00 one‐time gift received a $10.00 suggested monthly gift ask, while a donor who submitted a gift between $50.01 ‐ $100.00 received a $25.00 suggested monthly gift ask through the pop‐up.

Outcome

To put it simply, the pop‐up worked. It accomplished Philabundance’s goal and increased the number of monthly giving program supporters with very strong results. During the three months that it ran on the donation page (November 2013, December 2013, and January 2014), the pop‐ up resulted in:

  • 84 new monthly reoccurring donations
  • $27,000 from just 1 year of monthly giving revenue
  • 92% increase in monthly sustainers YOY
  • Nearly 6:1 ROI

The pop‐up’s successful impact on Philabundance’s monthly donor program will contribute to a significant increase in annual revenue year over year. With 84 new monthly donors now under their belt, Philabundance is expected to receive $135,000 in revenue from just those donors over the next five years.


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.

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Los Angeles Regional Food Bank – Email testing strategy

Email strategy testing achieves revenue goals and debunks myths

The challenge

The Los Angeles Regional Food Bank (LARFB) was looking for a way to take their email program to the next level by increasing engagement and growing revenue. They challenged us to achieve these objectives while keeping their current email program running at full speed.

Russ Reid solution

Russ Reid provided a comprehensive email testing strategy focused on increasing interaction and income. The tests were informed by industry research and developed based on proven nonprofit best practices, as well as best practice ecommerce solutions. Our methodology included two key elements:

  1. Strategic dissemination – In order to effectively meet our goals, we planned to test every email strategy twice. With this in mind, we developed a schedule that factored in time to analyze incoming results. This allowed us to determine the need for a retest, or discontinue testing the tactic altogether.
  2. Maximization – We tested multiple strategies at the same time and learned faster in the process. Whether it was a combination of content and subject line, or design and in‐ home date, each test enriched analysis quickly and allowed for individual strategy assessments without overlap.

Outcome

Overall, our approach worked, as we successfully helped increase open rate by 6% and per email revenue by 53%. Not only did we successfully realize LARFB’s engagement and revenue goals, but we also improved email designs, gained new formats, validated various strategies, and uncovered exciting opportunities for the future.

The following test examples illustrate these achievements in three distinct areas: inhome day, messaging and design. Each test lifted levels of engagement and revenue, while simultaneously debunking email marketing myths and unveiling valuable strategic insights along the way.


Email strategy tests

1. In‐home day: Email marketing experts tout the idea that Tuesday through Thursday is the optimum timeframe for email deployment. We decided to put this notion to the test, deploying the email featured below on both a weekday (Thursday) and weekend date (Saturday) to determine which in‐home timeframe would best meet LARFB’s engagement and revenue growth goals.

LARFB email test 1

The weekend inhome date outperformed the weekday inhome date in both clickthroughrate and overall revenue generated. In fact, the weekend email obtained more than double the number of donations compared to the weekday delivery.

We tested this strategy twice, and in both instances the weekend email beat out the weekday control. Consequently, we concluded that sending emails on the weekend is a viable deployment option, resulting in successful engagement and conversion performance.

2. Messaging: Can a stewardship email raise equal funds? We discovered the answer when we tested an e‐newsletter with a soft ask against a fundraising‐focused message during both the summer and fall seasons.

LARFB email test 2

During the month of July, both the e‐newsletter and fundraising emails resulted in a comparable number of donations. Also, the e‐newsletter had significantly higher open and click‐through‐rates than the control at 19.92% and 12.03% respectively.

When retesting both strategies in November, different revenue and engagement results proved true. The control received 3.5X more donations than the test. Additionally, the control had higher open and click‐through rates, with results landing at a 14.05% and 12.73% respectively.

Considering these results, we recommended LARFB employ need‐based messaging throughout the fall season, while interspersing e‐newsletters at other times of year, or adding an e‐newsletter as a mid‐month email. In addition to these insights, LARFB acquired a new, proven e‐newsletter design template for their future use.

3. Design: Everyone loves a good online video, but does that affection translate to action? We decided to test the power of video content against a more traditional copy‐centric email format to uncover the content’s true impact.

LARFB email test 3

This test confirmed that promoting and linking to a video in email provides a lift in revenue.

The video test resulted in 15X more donations compared to the control. The click‐through‐rate of the video test also greatly exceeded that of the control with 11.22% versus 9.01%. Overall, the video test generated 22% more total clicks and 40X more revenue than the control format.

Ultimately, LARFB obtained more than increased engagement and revenue. They obtained yet another brand new, validated email design template available for use whenever compelling content becomes available to feature.


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.

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Food Bank of Contra Costa & Solano – Challenge grant

Food Bank exceeds match goal raising more than $300,000

The challenge

The Food Bank of Contra Costa & Solano (FBCCS) received a $100,000 challenge grant in 2014 to increase their capacity to distribute more fresh produce. This presented the Food Bank with an opportunity to generate $200,000 to improve the nutritional value of the food they distribute to hungry children, families, and seniors across their service area.

The Food Bank wanted to maximize the impact of this challenge grant, and asked Russ Reid to partner with them to create a custom direct response campaign focused on this fresh produce challenge.

Russ Reid solution

Supplementing the Food Bank’s internal major gift effort in support of the challenge grant, Russ Reid’s Strategy & Creative teams quickly developed a fully customized, integrated direct response campaign to engage FBCCS’ donor base in this matching opportunity.

This campaign included strong calls to action, a focus on the matching challenge, and key information highlighting the importance of providing fresh fruits and vegetables to people in need throughout Contra Costa & Solano Counties.

Outcome

FBCCS’ direct response campaign generated over $90,000 (at a 24% higher ROI than expected) in support of the fresh produce matching grant opportunity, and helped the Food Bank exceed their match goal: raising a total of more than $300,000 to provide highly nutritious food to people in need across their community.


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.

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Food Bank of Contra Costa & Solano – Fall SEM & Display Campaign

SEM and online display campaign acquires $345 average gift size

The challenge

The Food Bank of Contra Costa & Solano (FBCCS) sought to expand their online marketing efforts beyond brand‐focused display advertising and social media campaigns. They were looking to significantly increase online revenue while minimizing financial risk.

Russ Reid solution

Russ Reid recommended, designed and executed an integrated digital campaign during the November through December 2014 time period, focused on acquiring new, high‐value donors and maximizing revenue from current and lapsed donors.

The solution consisted of Search Engine Marketing placed on Google and Bing/Yahoo, brand‐ integrated online display (banner) ads, a banner ad retargeting campaign, and a small Facebook ad campaign.

Outcome

During the months of November and December of 2014, FBCCS’ SEM/Display campaign raised over $95,000, at an 8:1 ROI, and brought new donors onto their file at a staggering $345 average gift! 


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.

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Atlanta Community Food Bank – Newsletter redesign

Award-winning newsletter redesign achieves 176% increase in revenue

The challenge

Atlanta Community Food Bank (ACFB) has an award‐winning newsletter that they design and produce in‐house through their Marketing & Communications team.

In 2014, ACFB sought counsel from Russ Reid to help enhance the fundraising performance of this newsletter. Although it was highly informative and brand‐integrated, the Food Bank had trouble generating revenue from this quarterly publication.

Russ Reid solution

Knowing that ACFB intended to continue designing and producing this newsletter in‐house, Russ Reid came alongside the Food Bank’s Marketing & Communications and Development teams to audit the newsletter and provide revenue‐enhancing recommendations.

Russ Reid’s Strategy & Creative teams assessed the newsletter and identified key improvement opportunities, including design, messaging, layout, tone and copy, page/article length, and audience.

Outcome

The ACFB team quickly implemented many of Russ Reid’s recommendations and redesigned the newsletter in February 2015. These changes led to a 176% increase in revenue compared to the previous year looking at the first two newsletters of the year, February and May.

Atlanta Community Food Bank expects to further improve this newsletter by testing into audience recommendations made by Russ Reid later in the year. We expect the audience refinement to further enhance the fundraising effectiveness of the Food Bank’s newsletter program.

“We are so appreciative of all of the guidance, advice and encouragement!” – Atlanta Community Food Bank


To learn how Russ Reid can help your Food Bank grow beyond, please contact Andrew Olsen (CFRE, Vice President).

View a downloadable PDF of this case study.