Category Archives: Papers

Big Data—Its impact in the Fundraising World

Setting hearts on fire starts with igniting your donors’ passion for the work you do. At Russ Reid, our goal is to help you do just that.

That’s why we’ve prepared Big Data—Its impact in the Fundraising World.

This free white paper will help you improve your marketing program’s performance and transform even more lives.

To download your free copy, please complete the form.

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We do not sell or share your contact information.

5 tests that will transform your online fundraising

Is your website converting visitors to donors as effectively as it could be?

To successfully grow your donor base—and boost your online fundraising—the most effective approach is to combine your efforts to drive traffic to your site with efforts to improve the way you convert them once they get there. It’s known as conversion optimization—the process of strategically testing elements across your website with the goal of increasing your conversion rate. It’s an essential part of any digital strategy and can deliver:

  • Higher ROI
  • The ability to do more with the traffic already at your site
  • Dramatic increase in your online fundraising potential

That’s why we’ve prepared 5 Tests That Will Transform Your Online Fundraising.

5 Tests That Will Transform Your Online Fundraising

This free white paper will help you achieve a measurable increase in donor giving by testing: Value proposition Images Storytelling Call to action Credibility

We do not sell or share your contact information.

Getting to the heart of the donor

Russ Reid’s Heart of the Donor™ study did more than break new ground. Some say it changed the face of fundraising. Download our landmark study for invaluable insight into donor motivation and behavior for the 21st century.

Our study highlights several areas of exploration, questioning:

  • Who gives to nonprofits and who does not?
  • What channels are donors using to make their gifts?
  • What helps a nonprofit become a favorite?
  • What do donors want and expect from the organizations
    they support?

Heart of the Donor Thumb
You’d be surprised at the results…

To download your free copy, please complete the form.

Heart of the Donor - Download

We do not sell or share your contact information.