Hot Topics

What’s working? What’s new? What’s making an impact in our world? Visit often to keep up to date on the latest in the world of nonprofit fundraising.

On October 15, 2013, at the DMA International ECHO Awards ceremony in Chicago, IL, Russ Reid clients won the Gold ECHO Award and two Silver ECHOs.

Congratulations to World Vision Canada, Operation Smile and American Cancer Society for the following awards:

  • World Vision Canada: Horn of Africa Middle Donor Multi-Channel Campaign – Gold ECHO
  • American C … (read more…)
3200-alanthumb

Alan B. Hall has been named CEO of Russ Reid, the largest direct response marketing agency helping nonprofit organizations grow.

Hall began his marketing career with Russ Reid in 1990. He went on to join McCann Relationship Marketing in 1997, Team One Advertising in 1999 as Director of Relationship Marketing, and later served as SVP, Account Management at Brierley & Partners. Hall rejoined Russ Reid in 2002, s … (read more…)


Hiyama Joins as SVP/Managing Director

Direct response marketing powerhouses Russ Reid and SCA Direct, which both specialize in helping nonprofit organizations raise funds, have merged. The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, CA and Toronto, while SCA Direct is headquartered in Fairfax, VA, a suburb of Washington, DC.
(read more…)