More tips in fundraising

Tips in marketing, campaigns, donor management and more to boost and grow your fundraising.

Have an idea for our next tip? Tweet it to us @RussReidAgency.

By: Robbin Gehrke, Russ Reid SVP, Creative Insights & Integration

How to acknowledge and treat major donors specially

As a major donor myself, I believe in supporting our clients as well as a few other nonprofits whose work I admire. I’ve also supervised creative for Major Donor campaigns for more than 15 years.

So I know that to maximize your giving … (read more…)


From your Russ Reid food banks account team

Nearly 40% of all charitable giving happens from October through December each year. The fall season is a critical time for your Food Bank, and for the people you serve. Get ready now to capitalize on the generosity of your community this fall.  … (read more…)

One-day deals and products are all the rage lately. We think there might be something special to the whole exclusivity thing, so to jump on the band wagon–better late than never–we asked our senior development advisor Roy Jones for some exclusive fundraising advice for boosting major gifts. Here’s his top 6 tips…

1. Be extra … (read more…)


Keeping an eye on trends in nonprofit fundraising keeps us poised for success

By Tom Harrison, Chairman of Russ Reid

I’m not big on following fads. They’re too often just a flash in the pan.

But keeping an eye on trends can keep us alert to opportunities and challenges we may be smart to address in our fundraising programs. In … (read more…)

But seriously, folks…

They laughed when SNL satirized charity commercials. And so did we. The “39 cents” skit last Saturday was laugh-out-loud hilarious. Our colleagues at nonprofits—including those who rely on TV spots to bring in generous monthly donors—also took the … (read more…)


By Damaris Montalvo

For all the talk about Hispanic marketing, there’s very little discussion about Hispanic fundraising. What fundraisers know about the Hispanic market often comes from the commercial sector:

• There are 53 million residents of Hispanic origin in the United States (1 in every 6), representing the fastest growing demographic in the country.
• The purchasing power … (read more…)


DMANF’s new Nonprofit Dashboard promotes transparency, provides information

By Tom Harrison

Nonprofit organizations make our world better, every day, through the unbeatable combination of strong programs and strong fundraising. It’s virtually impossible to make a meaningful, long-term difference without both.

Those of us on the fundraising side … (read more…)

For the 2014 mid-term elections, the Democrat and Republican parties are anticipating a cutthroat election season, which will mean heavy spends leading into fourth quarter for political advertising on television and in the mail. For 2014 there are 435 seats in the House of Representatives and 36 seats to be decided in the Senate, in addition to gubernatorial races in 36 of the 50 states. There is also additional ad … (read more…)


Stubborn adherence to ‘the way we’ve always done it’ can hurt your fundraising.

By Tom Harrison

FundRaising Success recently hosted its second annual Engage conference in Philadelphia and a mini-version of it in San Francisco, where nonprofit practitioners lamented the high cost of silos and discussed ways to overcome them for the benefit of your cause — and your sanity.

It’s a … (read more…)


It’s often counter intuitive — so business instincts might actually be counterproductive.

By Tom Harrison

Unexpected conflict can erupt at the most awkward times. I was at a wedding reception recently and found myself sitting next to the vice chairman of the board of one of our clients. When he learned who I was, he declared with some passion, “You’re the agency I’m trying to get rid of. Do you … (read more…)


Be aware of potentially damaging messages you might inadvertently be sending donors.

By Tom Harrison

I’ve been fairly critical in articles and speeches of nonprofits that allow their branding to undermine their fundraising. This most often happens when the branding people focus on articulating the complexity and success of a charity’s programs and, in so doing, inadvertently undermine successful … (read more…)


A conversation with Lisa Scott Benson, Chief Marketing Officer at Russ Reid

Click here to view this article on the CMA website.

It’s difficult to challenge the notion that the role of marketing within not-for-profit organizations has changed in recent years. New … (read more…)


15 tips to help you work better, raise more money and find greater satisfaction.

By Tom Harrison

Whether you work at a nonprofit organization or at an agency partner, would you like to know the secret to being more successful in your job and your career?

Of course you would … so here you go.

Let’s start with the assumption that you’re honest, smart, always learning and a hard worker. That you … (read more…)

By Mark Rhode and Andrew Olsen

As this year comes to a close, our thoughts quickly jump from Christmas to the New Year – but do we overlook what’s in between? The week between Christmas and the New Year is the most generous week of the year. And there is still time to consider thoughtful strategies to incentivize giving from your donors. Consider the following top 10 tips:

1. Enhance email frequency and … (read more…)


Attribution: What is it, and why is it important?

By Andrew Olsen, CFRE

Attribution is the process of allocating credit to one fundraising channel or another. This process (in theory) allows you – the fundraiser – to make data-driven decisions to most effectively plan, allocate and spend your fundraising expense budget.

Firstly, a caution. Attribution is difficult. I mean, really difficult. If you … (read more…)


As a fundraiser, you help enhance the lives of your donors as well as recipients

by Tom Harrison

As fundraisers, we often understandably focus on the tremendous impact a donor’s gift makes on the people who benefit from our programs.

Disaster victims are being rescued. Hungry families are being fed. Sponsored children can go to school. Wounded veterans are getting a fresh start. Animals are saved … (read more…)


A Nonprofit Times Executive Session

To download the original Nonprofit Times article, click here.

The process for finding a new vendor for any major undertaking, such as fundraising, puts strain on both the charity and the for-profit. Lately that friction is getting worse, with both sides … (read more…)

By Tom Harrison

Nonprofit organizations have been skewered in the news media in recent months.

The list of America’s 50 worst charities compiled by the Tampa Bay Times, CNN, and the Center for Investigative Reporting probably drew the most attention, but that has hardly been the only attack.

There was also the coverage in March in The Chronicle of Pearl Cohen, a disgruntled former telemarketer turned … (read more…)

By Jeanne Harris, Vice President, Client Services

At our disposal are a multitude of vehicles in which to deliver our marketing and fundraising messages. The combined power of mail and digital marketing to formulate a holistic “surround sound” can deliver formidable marketing messaging and create synergy between all available and appropriate channels.

Here are six tips for creating your own fundraising and … (read more…)


The same values must hold true in our fundraising as in our missions.

By Tom Harrison

“Never, never be afraid to do what’s right, especially if the well-being of a person or animal is at stake. Society’s punishments are small compared to the wounds we inflict on our soul when we look the other way.”

Martin Luther King’s quote can easily be applied to what we in the nonprofit arena do every day. … (read more…)