Tips from Russ Reid Digital experts in user-experience, design, digital media, social and content, optimization, email, and mobile.
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Non-profit email lists churn (or experience list attrition) at a rate of about 13-14% a year (source: 2014 eNonprofits Benchmark Study, M+R). Churn … (read more…)
Digital growth through the Summer lull
The summer months are a relatively lean fundraising season, and this fact has caused charities to try out a variety of campaigns and strategies over the years to boost Summer giving.
With … (read more…)
Summer social media focus: Build trust
A long, long time ago social media existed for the non-profit marketing purpose equivalent to an add-on, or an extra touch to a marketing plan or campaign… a way to reach a “younger” audience and only a younger audience.
Today, social media … (read more…)
Creating valuable donor experiences on your website through the implicit ask
Non-profit organizations’ websites are tasked with achieving a variety of objectives. From relaying information about your organization to offering assistance to those in need, … (read more…)
1: Why is search engine marketing important to my digital strategy?
About 3.5 billion Google searches are performed every day. We rely on search engines to find what we need, and those search engines exist to serve up the most relevant content in the most … (read more…)
How to handle negative feedback in social media
Wouldn’t it be fabulous if 100% of the social media attention your organization attracted was positive –providing resounding recommendations for your brand? Wouldn’t it be great if your online user experience was so friendly that … (read more…)
As you help people face a major weather event, you need your supporters working alongside you, with money, talent or other resources. To mobilize that … (read more…)
After all, direct response marketing is built on the concept of relevance – targeting the right message to the right audience at the right time. Doing this with banners – buying a particular spot on a particular website, say – tended to be prohibitively expensive. The kind of banner advertising that was affordable for nonprofits seemed to be little … (read more…)
Started by 92nd Street Y, a New … (read more…)
At our disposal are a multitude of vehicles in which to deliver our marketing and fundraising messages. The combined power of mail and digital marketing to formulate a holistic “surround sound” can deliver formidable marketing messaging and create synergy between all available and appropriate channels.
Here are six tips for creating your own fundraising and … (read more…)
For nonprofits, great web video should be sharable, relatable and compelling. Most importantly, it should motivate people to take action.
Through the natural course of doing what you do, nonprofits interact with people in … (read more…)
Why, then, does SEO remain a foundational element of any comprehensive digital strategy? Simply put, 93% of all online experiences begin at a search … (read more…)
Whether you’re a fan or not, there is reason to take note; Pinterest is growing explosively among … (read more…)
As of now, investments in mobile do not have the same potential for revenue return as comparable investments in non-mobile website development, search, display … (read more…)
Conversion rate–the percentage of people visiting your website or landing page who give a gift–tends to be the bottleneck that limits your web fundraising success. There are lots of useful ways to drive qualified traffic to your website, including banner … (read more…)
Russ Reid firmly believes that digital strategy is simple . . . deceptively so. Our … (read more…)
The path to email success starts with best practices for email. Here are a few of our favorites:
- List quality is paramount – If you … (read more…)
First, the good news: we’ve determined that this Timeline change does far … (read more…)
- Timely receipting: it’s important, but does the channel it’s delivered in matter? Let your donors tell you which channel they prefer. Our 2010 Heart of the Donor™research shows that donor response channel can … (read more…)
- Identify and categorize your online donors in your database as online acquired. This will be critical for future analysis as more start to come onto your file.
- Change the … (read more…)