Leadership

We believe in finding and developing the best talent to help make a difference in the world. That’s why we’ve brought this team of seasoned professionals together.

Alan Hall, President & CEO   |   20+ years of direct marketing experience

Alan Hall, President & CEO | 20+ years of direct marketing experience

One part working cowboy. One part perfume designer. And one part Mission Control head honcho. That’s the formula for creating the kind of guy who can press the limits of the possible for clients of all kinds. Blame Alan’s down-to-earth upbringing on a ranch for the long and happy relationships he’...
Lisa Scott Benson, Chief Marketing Officer  |   20+ years of direct marketing experience

Lisa Scott Benson, Chief Marketing Officer | 20+ years of direct marketing experience

"I don’t think you can do it." That is the very, very last thing you should ever say to Lisa. Because she will prove you wrong. Oh yes, she will. You might not pick up on her tenacity right away, because in many ways, she’s so easygoing and just downright nice. But there, along with a razor-sharp min...
Don Haggstrom, Chief Operating Officer | 20+ years of agency operations experience

Don Haggstrom, Chief Operating Officer | 20+ years of agency operations experience

Framing a house? Building a database? Creating a better way to run nonprofits? Don is the right guy for the job. This former building framer from Wheat Ridge, Colorado knows how to put together all kinds of things. Especially great fundraising results. An unassuming, friendly guy, Don began...
Steve Harrison, Senior VP, Client Services | 20+ years direct marketing experience

Steve Harrison, Senior VP, Client Services | 20+ years direct marketing experience

A rock star in a three-piece suit? It’s a description that fits Steve Harrison to a T. Steve grew up in direct response, developing his chops at companies like Interactive Momentum and DirectONE where he managed membership and loyalty programs for Chase Manhattan Bank, Spiegel and Newport News. From t...
Robbin Gehrke, Senior VP, Creative Insights & Integration  |   35+ years of direct marketing experience

Robbin Gehrke, Senior VP, Creative Insights & Integration | 35+ years of direct marketing experience

The second daughter in a family of eight children within an 11-year span, Robbin learned at an early age how to creatively manage lots of unruly personalities. "It was the perfect training for life in an ad agency," says Robbin. From early on she was also an avid, if not passionate, reader and...
Kevin White, Senior VP, Media Insights & Integration | 20+ years direct marketing experience

Kevin White, Senior VP, Media Insights & Integration | 20+ years direct marketing experience

Meet the voice of integrated fundraising at Russ Reid. Of course we’re all for it, but Kevin really leads the way. With his history of helping build big, iconic brands like Subway Restaurants and Warner Brothers, Kevin brings all channels together in harmonious performance. Today he leads Russ R...
Lisa Smith, Senior VP, Data Insights & Integration | 20+ years of direct marketing experience

Lisa Smith, Senior VP, Data Insights & Integration | 20+ years of direct marketing experience

Deep Data Dives. Carl Yastremski. All About Eve. As a child growing up in Boston, Lisa Smith’s father instilled in her a love of baseball, while her mother shared a passion for classic Hollywood films. By age 7, Lisa could tell you the batting averages of the entire Red Sox roster, followed by quotes f...
Holly Taylor, Senior VP, Marketing Operations | 20+ years of direct marketing experience

Holly Taylor, Senior VP, Marketing Operations | 20+ years of direct marketing experience

Holly Taylor knows how to slay a dragon. Whether it’s a budget problem, procedure challenge, or operational snafu (or a just a plot hole in her latest fantasy novel) Holly looks any obstacle in the eye and gracefully overcomes it. In fact, it is Holly’s quick problem solving—and quicker wit—that make he...