Kevin White, Senior VP, Media Insights & Integration | 20+ years direct marketing experience

WHITE_K_3x3_150

Meet the voice of integrated fundraising at Russ Reid. Of course we’re all for it, but Kevin really leads the way.

With his history of helping build big, iconic brands like Subway Restaurants and Warner Brothers, Kevin brings all channels together in harmonious performance.

Today he leads Russ Reid’s media planning and buying, in collaboration with some the world’s most exciting charities, to maximize fundraising results—across direct mail, television, digital, radio, print, and anything else you can imagine.

Kevin is also the voice of the internationally acclaimed Los Angeles Master Chorale. Well, he’s one of them.

So when he’s not here uncovering the next great fundraising idea, or travelling around the world with his iPhone off, you might just find him at the Hollywood Bowl or Walt Disney Concert Hall.

He’ll be standing shoulder to shoulder in perfect unison with lots of other voices. Maybe that’s where he gets all this integration stuff.

Connect with Kevin on LinkedIn.